Hi, I'm Hema Madhav!

About Me

I’m a UX/UI designer with four years of experience turning messy problems into clear, human centered products. My work spans healthcare and entertainment, from zero-to-one MVPs to complex redesigns, and it’s grounded in research, accessibility, and system thinking.

I thrive in fast paced startup environments, where I own the full design loop from user interviews and prototyping to developer handoff to validate assumptions and measure impact. My approach combines rapid execution in Figma with a passion for building lightweight design systems that keep teams aligned and accelerate delivery.

A highlight of my career was leading the design for AskDoc, an AI healthcare assistant that earned recognition from Google for Startups. I designed it mobile first with a focus on building trust through clear safety messaging and intuitive, patient centered features. Above all, I am driven by outcomes: creating interfaces people love to use by reducing cognitive load, writing helpful microcopy, and delivering solutions through pragmatic collaboration.